Name: Webinar: Using Trust and Privacy to Drive Competitive Advantage
Start: 2021-03-04T15:00:00Z
End: 2021-03-04T15:01:00.000Z
Location: BrightTALK
Rating: 4

The DMA is the UK’s trade association for the data and marketing industry. Our vision is a data and marketing industry where every organisation takes a ‘customer-first’ approach.  As the voice of the data and marketing industry, our responsibility is to prove the responsible and innovative use of data in marketing drives business growth. We set the standards for the good of marketers, and most importantly, customers. We empower marketers to drive growth and prove the value of data through public affairs, resources, learning, and talent. With over 700 organisations, the DMA is the UK’s largest community made up of 27,000+ marketers.

For many organisations, their impact on the environment has become an increasingly important area of overall business focus. For some this has even become a genuine point of difference appealing to both customers and employees. The phrase ‘it takes a village’ of other roles in organisations to address sustainability challenges' has never been truer. 
While companies look to meet new requirements for addressing sustainability challenges, many see compliance as a checklist, not a structural priority to adopt sound sustainability hygiene.  
 
Our own initial research findings have already shown the level of importance this is having among marketing leaders and teams. Sustainable minded and concerned teams are starting to question just how sustainable their work is regarding the choice of channels being utilised.   
 
But what are these teams worrying about and are they focusing on the right areas? Do they really know the impact of using different channels and how can they make better informed and more measurable decisions?    

Join us online as we explore the impact of marketing in the age of sustainability, where we’ll discuss the latest DMA sustainability research. The findings will be discussed as a clear indication of how untied the industry is when addressing sustainability questions. You’ll also hear from Chris Sewell, Founder of Net Zero Media, whose work has revealed the real sustainability cost of differing marketing channels, giving you a new perspective in addressing this key generational issue.

Webinar: Exploring the impact of marketing in the age of sustainability

The DMA Awards 2023 were packed with work that moved people, made a difference, and defied expectations. But have you ever wondered what lies behind the brilliance? Find out alongside some of our 2023 Gold Award winners and discover how they built their DMA Award-winning work.

DMA Awards Winners Showcase - Part 2

Have you been thinking about upskilling in Digital Marketing?
Join us online for this free DMA Digital Marketing Strategy Skills Bootcamp taster session and get a sneak peek at all the skills you could learn in the complete 16-week Skills Bootcamp.
For many marketers, the challenge lies in striking the perfect balance across various media channels to effectively connect with customers and prospects, especially in an ever-evolving landscape. This often leads to over-reliance on a few channels or spreading efforts too thin.
During this one-hour webinar, you'll gain insights into the essential strategies for effective campaign planning, execution, and analysis.
This session condenses the core principles of the DMA’s renowned Digital Marketing Skills Bootcamp into a concise 60-minute briefing, ensuring you receive valuable guidance in a streamlined format and get a feel for if the full Skills Bootcamp is for you.
Hosted by Digital Marketing Strategy Skills Bootcamp tutor, David Hearn, this session will delve into key points covered in our Skills Bootcamp. David, with over 30 years of marketing experience, including work with prestigious brands like British Airways and Arcstream, will share insights on how these principles can shape successful marketing campaigns, accompanied by invaluable tips and tricks.
Don’t miss your chance to learn from the best.
We look forward to seeing you online on Tuesday 30 April. 

#dmaevents

Skills Webinar: Upskill your Digital Marketing

The DMA Awards 2023 were packed with amazing work. But what lies behind the brilliance - and what lessons can we learn? Find out at this online event where we'll uncover the secrets behind the bold thinking and cut-through creative that fuelled the best work in the industry.

Webinar: DMA Awards Winners Showcase - Part 1

People use Pinterest to plan for the future — which means Pinterest has unique insight into what’s going to be really big, really soon.

Webinar: Future Trends Unveiled - Pinterest Predicts 2024 and Beyond

In a challenging year for consumers and marketers, it was those who created their direct mail campaigns with data, creativity, and technology that found the most success.

Webinar: How to get your award-worthy mail campaigns recognised

For a long time, marketers have operated under the assumption that exposures to advertising (impressions) work identically across different media channels. This is the entire premise of reach-based planning, which – as we know from decades of marketing effectiveness research – is critical to market penetration and brand growth.

Webinar: Exploring the impact of mail in an attention-scarce world

Charity marketers faced their fair share of challenges last year, as driving donations from cash-strapped consumers became an increasingly hard task. Join the DMA and Sagacity online on Tuesday 30 January to discover the key trends in charity marketing effectiveness, and the tactics, strategies and channels most linked with success.

Webinar: Charity Marketing Effectiveness 2023 - Insights for Marketers

Good measurement is hard to come by. The DMA's Effectiveness Databank shows that all too often marketers are failing to measure the metrics that matter. The power of creativity is increasingly being forgotten about, particularly in the performance marketing space.

Webinar: Emotion's key role in marketing effectiveness with Pinterest

What is artificial intelligence (AI) and how can we create better content with it? Find out alongside Tim Tucker, a digital content strategy specialist with over 25 years’ experience in copywriting and editing.

Webinar: The Future of Copywriting - Empowering Creativity with AI Tools

Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people’s attention has never been more challenging. Join JICMAIL and other experts to discover why attention metrics matter and what it means for mail.

Webinar: Discover the Latest Media Attention Metrics for Mail

Did you know that 87% of customers want brands to act now to encourage future sustainability? Join Marketreach to discover how you can ensure your next mail campaign minimises its environmental impact.

Webinar: Paper vs Pixels – Why Mail can be a Sustainable Choice

The DMA Awards are the most rewardingly hard to win in the business. So, how can you go further and grab the glory? Find out alongside Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, and last year’s winners.

Webinar: Supercharge Your DMA Awards Entries with JICMAIL

How can you harness the power of catalogue marketing to drive sales, influence digital engagement, and fuel eCommerce? Find out alongside Eve Stansell, Senior Communications Planner at Marketreach, and other industry experts.

Webinar: Unlock the Power of Catalogue Marketing

The customer engagement landscape is continually evolving and growing. But what will come next? Find out alongside the DMA, REaD Group, EA and other experts.

Webinar: Customer Engagement Future Trends 2023

Data remains the most valuable resource many brands have. Without it, how can they expect to understand their customers – whether that’s how, what, when or where to communicate with them? Find out the DMA and OneTrust.

Webinar: The Value of Consent and Preference Management

In this engaging and thought provoking session led by expert Sathya Bala, we will explore what equity by design means, digging into the current state of data bias and inequity in our world.  We will equip you with tips to take action to truly use data for good. Data-driven innovation continues to change how we live, interact with each other, buy products and services.  As data people we have an essential and urgent role to play in counteracting the bias and inequity that is caused today by some of these innovations.  More importantly, equity by design is an untapped capability we all need to be using to make what we do and how we deliver more fair, successful and valuable.

Webinar: The Value of Data Equity

As an industry, we're creating more data than ever before. So how can you exploit the data you hold to build an extraordinary marketing strategy? Find out alongside Dotdigital and other experts.

Webinar: Make Your Data Matter

Join the DMA alongside OneTrust to discover how marketers can use privacy and trust as a competitive advantage for their business.

Webinar: Using Trust and Privacy to Drive Competitive Advantage

Trust

Privacy

Competitive Advantage

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

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Email Marketing

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Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

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Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Webinar: Using Trust and Privacy to Drive Competitive Advantage

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