Webinar: Marketing Vs Service Emails and the Soft Opt-in

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Presented by

The DPO Centre

About this talk

As the pandemic creates even more distance between businesses and their customers, the drive to increase efficient and effective marketing campaigns continues to intensify. Tune in to hear from The DPO Centre on the distinction between service and sales email messaging.
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We are the voice of the data and marketing industry run by the industry, for the industry. We set the standards for the good of marketers, and most importantly, customers. We empower marketers to drive growth and prove the value of data through public affairs, resources, learning, and talent. With over 700 organisations, the DMA is the UK’s largest community made up of 27,000+ marketers.