Name: Webinar: Marketing Vs Service Emails and the Soft Opt-in
Start: 2021-07-01T14:00:00Z
End: 2021-07-01T14:01:03.000Z
Location: BrightTALK
Rating: 4.9

We are part the DMA – the Data and Marketing Association – the leading UK trade body for the data and marketing industry, led by customer-first principles and a code of ethics.

What is artificial intelligence (AI) and how can we create better content with it? Find out alongside Tim Tucker, a digital content strategy specialist with over 25 years’ experience in copywriting and editing.

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Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people’s attention has never been more challenging. Join JICMAIL and other experts to discover why attention metrics matter and what it means for mail.

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Did you know that 87% of customers want brands to act now to encourage future sustainability? Join Marketreach to discover how you can ensure your next mail campaign minimises its environmental impact.

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The DMA Awards are the most rewardingly hard to win in the business. So, how can you go further and grab the glory? Find out alongside Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, and last year’s winners.

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How can you harness the power of catalogue marketing to drive sales, influence digital engagement, and fuel eCommerce? Find out alongside Eve Stansell, Senior Communications Planner at Marketreach, and other industry experts.

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The customer engagement landscape is continually evolving and growing. But what will come next? Find out alongside the DMA, REaD Group, EA and other experts.

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Data remains the most valuable resource many brands have. Without it, how can they expect to understand their customers – whether that’s how, what, when or where to communicate with them? Find out the DMA and OneTrust.

Webinar: The Value of Consent and Preference Management

In this engaging and thought provoking session led by expert Sathya Bala, we will explore what equity by design means, digging into the current state of data bias and inequity in our world.  We will equip you with tips to take action to truly use data for good. Data-driven innovation continues to change how we live, interact with each other, buy products and services.  As data people we have an essential and urgent role to play in counteracting the bias and inequity that is caused today by some of these innovations.  More importantly, equity by design is an untapped capability we all need to be using to make what we do and how we deliver more fair, successful and valuable.

Webinar: The Value of Data Equity

As an industry, we're creating more data than ever before. So how can you exploit the data you hold to build an extraordinary marketing strategy? Find out alongside Dotdigital and other experts.

Webinar: Make Your Data Matter

Effectively understanding and demonstrating the values in and value of data will translate to higher profitability, better customer engagement, and improved social impact. So how can you take an equitable approach to data? Find out at our event for marketers.

Webinar: Data Ethics in Practice

Direct mail has long been at the heart of charity fundraising. But does the channel still hold importance in a post-COVID world? Find out alongside Epsilon and Marketreach.

Webinar: The Relevance of Direct Mail for Fundraisers in Today’s Climate

How can you better understand your email marketing performance and build more effective campaigns? Join us as we take an exclusive look into the IMDb’s Email Report alongside Campaigner, Data Stories Consulting, and more.

Webinar: Amplify Your Email Marketing Effectiveness

Research shows the revenue growth of customer experience leaders is over five times time higher than laggards. So how can brands make their customer experience dreams a reality? Find out alongside MBAstack, Marketreach, and more.

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Buyers today expect convenience, speed, and knowledgeable help, but most of all, personalisation. So how can brands deliver highly customised digital campaigns? Find out alongside Drift.

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The DMA Awards 2021 were packed with amazing work. But what lies behind the brilliance – and what lessons can we learn? Find out alongside last year’s winners.

Webinar: DMA Awards Winners Showcase – Part 1

We are in the expectation economy – as brands, as consumers, and as employees. So how should the industry respond? Find out alongside Merkle.

Webinar: Succeeding in the Expectation Economy

How can marketers deliver the perfect customer experience to boost conversions and maximise business growth? Find out alongside dotdigital and other experts.

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85% of marketers say improving first-party data usage is a high priority to ensure business continuity. But how should brands go about this? Find out alongside Lead Forensics, and other experts.

Webinar: Harness the Power of First-Party Data

As the pandemic creates even more distance between businesses and their customers, the drive to increase efficient and effective marketing campaigns continues to intensify. Tune in to hear from The DPO Centre on the distinction between service and sales email messaging.

Webinar: Marketing Vs Service Emails and the Soft Opt-in

Marketing

Digital Marketing

Compliance

Data Best Practices

Data Protection

Data Privacy

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Webinar: Marketing Vs Service Emails and the Soft Opt-in

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