Name: Webinar: Harness the Power of First-Party Data
Start: 2022-04-05T14:00:00Z
End: 2022-04-05T14:56:51.000Z
Location: BrightTALK

We are part the DMA – the Data and Marketing Association – the leading UK trade body for the data and marketing industry, led by customer-first principles and a code of ethics.

Direct mail has long been at the heart of charity fundraising. But does the channel still hold importance in a post-COVID world? Find out alongside Epsilon and Marketreach.

Webinar: The Relevance of Direct Mail for Fundraisers in Today’s Climate

How can you better understand your email marketing performance and build more effective campaigns? Join us as we take an exclusive look into the IMDb’s Email Report alongside Campaigner, Data Stories Consulting, and more.

Webinar: Amplify Your Email Marketing Effectiveness

Research shows the revenue growth of customer experience leaders is over five times time higher than laggards. So how can brands make their customer experience dreams a reality? Find out alongside MBAstack, Marketreach, and more.

Webinar: Transform your CX with Customer Mail

Buyers today expect convenience, speed, and knowledgeable help, but most of all, personalisation. So how can brands deliver highly customised digital campaigns? Find out alongside Drift.

Webinar: Step Up Your Website Interactions with Conversational Marketing

The DMA Awards 2021 were packed with amazing work. But what lies behind the brilliance – and what lessons can we learn? Find out alongside last year’s winners.

Webinar: DMA Awards Winners Showcase – Part 1

We are in the expectation economy – as brands, as consumers, and as employees. So how should the industry respond? Find out alongside Merkle.

Webinar: Succeeding in the Expectation Economy

How can marketers deliver the perfect customer experience to boost conversions and maximise business growth? Find out alongside dotdigital and other experts.

Webinar: A Look Behind the Curtain of Ecommerce Marketing Success

Further diversify your workforce by tapping into new talent pools. Explore the benefits of employing young people like apprentices, how to go about it, and ways to support their job development.

Webinar: Diversifying Your Workforce Through Young Talent

During the pandemic, marketers have used QR codes to seamlessly drive consumers to online content or experiences. But what comes next? Find out alongside the DMA, RMMR and other experts.

Webinar: New Technology in Print

In the last decade, focus on diversity and inclusion (D&I) has grown exponentially. However, during the pandemic, many organisations have put to the side or even abandoned inclusive employment programmes. So how can we tackle the reversing of D&I? Find out alongside DMA Scotland and other experts.

Webinar: The D&I Imperative – Tackling the Reversing of Diversity

Demand for digital marketing and data skills is increasing, giving businesses challenges when attracting and nurturing talent and identifying skills for growth. Join Andragogy, Golden Charter, and Traktion to explore how to reach the best FinTech talent.

Webinar: Attracting Talent and Plugging Skills Gaps for FinTech

Sponsored by OneTrust PreferenceChoice, this webinar on Tuesday 14 September will provide expert insights about building trust with consumers around first-party data capture, so marketers can prepare today for a successful cookie-less future.

Webinar: Personalisation & Privacy – A Third-Party Cookies Replacement Game Plan

Ever wondered what it takes to win a DMA award? We’ve enlisted the help of some DMA Awards experts from RAPP UK, WW, Up There Everywhere and Ogilvy to help you make your Awards entry stand out from the crowd.

Webinar: DMA Awards Unplugged

As the pandemic creates even more distance between businesses and their customers, the drive to increase efficient and effective marketing campaigns continues to intensify. Tune in to hear from The DPO Centre on the distinction between service and sales email messaging.

Webinar: Marketing Vs Service Emails and the Soft Opt-in

How can businesses be clear and open about data capture, so that their customers will have a continually positive experience with them? Join experts from the DMA, OneTrust PreferenceChoice, and TwentyCi to find out.

Webinar: Communicating the Value Exchange of Customer Data

Demystify apprenticeships alongside DMA Talent and JGA Apprentices. This online event will provide expert insights on the Government incentive for businesses to take an apprentice onboard, how you can offer an apprenticeship scheme, and more.

Webinar: Build Your Talent Pool with Marketing and Data Apprentices

Net Promoter Score has become an increasing focus for businesses, helping them react to customer sentiment, improve brand loyalty, and reduce churn. Tune in on Wednesday 23 June to hear from Royal Mail MarketReachand Waitrose & Partners to explore how mail can help you improve NPS.

Webinar: How Mail Can Help Build Net Promoter Score

85% of marketers say improving first-party data usage is a high priority to ensure business continuity. But how should brands go about this? Find out alongside Lead Forensics, and other experts.

Webinar: Harness the Power of First-Party Data

Marketing

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Webinar: Harness the Power of First-Party Data

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