Webinar: Exploring the impact of mail in an attention-scarce world

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Presented by

Marketreach, Lumen Research UK, Havas CX Helia, WARC Advisory

About this talk

For a long time, marketers have operated under the assumption that exposures to advertising (impressions) work identically across different media channels. This is the entire premise of reach-based planning, which – as we know from decades of marketing effectiveness research – is critical to market penetration and brand growth.
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