Webinar: Exploring the impact of mail in an attention-scarce world

Presented by

Marketreach, Lumen Research UK, Havas CX Helia, WARC Advisory

About this talk

For a long time, marketers have operated under the assumption that exposures to advertising (impressions) work identically across different media channels. This is the entire premise of reach-based planning, which – as we know from decades of marketing effectiveness research – is critical to market penetration and brand growth.
Related topics:

More from this channel

Upcoming talks (3)
On-demand talks (81)
Subscribers (29285)
We are the voice of the data and marketing industry run by the industry, for the industry. We set the standards for the good of marketers, and most importantly, customers. We empower marketers to drive growth and prove the value of data through public affairs, resources, learning, and talent. With over 700 organisations, the DMA is the UK’s largest community made up of 27,000+ marketers.