Webinar: Uncovering key trends with the 2024 Email Benchmarking Report

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About this talk

Inboxes are more crowded than ever before, so how do your email campaigns stand out? Join us at the DMA's first ever launch event of our 2024 Email Benchmarking Report to discover how you can do this to ensure you are keeping up with the industry standard. During this event, the DMA's very own Ian Gibbs, Director of Planning and Insight will present and provide context to the findings of the interactive report. These findings will allow you to understand more about industry-wide email trends and performance metrics from the last year. Our speakers will ask themselves the question 'how useful are open rates as a metric?' by diving into essential data collated during the research as well as looking at delivery rates, click-through rates, and more across various sectors. Crafted with meticulous oversight from the DMA's esteemed email council, this report offers expert commentary on the key trends shaping email performance. Benefit from the collective wisdom of industry insiders to stand out and optimise your email marketing strategy effectively. Don't miss your chance to be at the forefront of email marketing innovation and be the first to hear these intriguing findings. Secure your spot today and embark on a journey toward unparalleled success!
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