The New Look of Loyalty: Digital, Social, Mobile, Real-time
The constantly connected, social-savvy, mobile-minded, customer of today demands immediate gratification - leaving significant issues and much to be desired by today's typical loyalty programs. It is now possible to reward today's social consumer by moving from traditional card-based loyalty programs, to ones that are digital, mobile, social and delivered real-time. This can finally be done in very little time, by making the most of one’s existing systems and touch points, and facilitating the rapid creation of omni-channel customer journeys.
Hear from Neil Skilling, Ph.D. and European Managing Director of Provenir on how a hospitality chain was able to, make this move in less than 3 months, connecting numerous touch points including Twitter, mobile app, mobile push notifications, ePOS, email and web in real-time for enable immediate earning and redemption.
Learn about some of the results and best practice for this approach including:
- 5X loyalty program registrations
- Immediate program payback - in just 2 weeks
- Dramatically increasing revenue through location-based, real-time marketing
Chaired by Jo Garcia, Vice Chair - DMA Mobile & Connected Marketing Council.
Join us for this educational session to uncover these and other best practices that can have the potential to revolutionize your loyalty strategy.
RecordedFeb 26 201456 mins
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