Hi [[ session.user.profile.firstName ]]

The New Look of Loyalty: Digital, Social, Mobile, Real-time

The constantly connected, social-savvy, mobile-minded, customer of today demands immediate gratification - leaving significant issues and much to be desired by today's typical loyalty programs. It is now possible to reward today's social consumer by moving from traditional card-based loyalty programs, to ones that are digital, mobile, social and delivered real-time. This can finally be done in very little time, by making the most of one’s existing systems and touch points, and facilitating the rapid creation of omni-channel customer journeys.

Hear from Neil Skilling, Ph.D. and European Managing Director of Provenir on how a hospitality chain was able to, make this move in less than 3 months, connecting numerous touch points including Twitter, mobile app, mobile push notifications, ePOS, email and web in real-time for enable immediate earning and redemption.

Learn about some of the results and best practice for this approach including:
- 5X loyalty program registrations
- Immediate program payback - in just 2 weeks
- Dramatically increasing revenue through location-based, real-time marketing

Chaired by Jo Garcia, Vice Chair - DMA Mobile & Connected Marketing Council.

Join us for this educational session to uncover these and other best practices that can have the potential to revolutionize your loyalty strategy.
Recorded Feb 26 2014 56 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Neil Skilling, Ph.D. and European Managing Director of Provenir
Presentation preview: The New Look of Loyalty: Digital, Social, Mobile, Real-time

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
We are The DMA
The Direct Marketing Association keep you up to date with the latest news regarding anything to do with Marketing so that your company is always in the know.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: The New Look of Loyalty: Digital, Social, Mobile, Real-time
  • Live at: Feb 26 2014 3:00 pm
  • Presented by: Neil Skilling, Ph.D. and European Managing Director of Provenir
  • From:
Your email has been sent.
or close