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The CMO’s Playbook for B2B Lead Gen

Search has forever changed traditional lead gen leaving marketers to pioneer the new, “hidden” sales cycle of the modern B2B buyer.

As nearly 3/4 of the buyer’s journey happens online, it’s now critical to be first in influencing the “always on” customer.
Recorded Jan 28 2014 38 mins
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Presented by
Paul Taylor

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Turn Online Visibility into Measurable Results
Since its founding in 2004, Webmarketing123 has been obsessed with turning online visibility into measurable results and revenue for its clients. To accomplish this, we leverage data and a focused strategy to make digital marketing an efficient and regular source of revenue. Deep expertise in online advertising, smart use of tools, and sophisticated use of analytics inform all of our efforts. From developing a tailored strategy to delivering regular ROI reporting, we help you get the most out of your investment in digital marketing.

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  • Title: The CMO’s Playbook for B2B Lead Gen
  • Live at: Jan 28 2014 4:50 pm
  • Presented by: Paul Taylor
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