CMOs are under increasing pressure to prove ROI and drive revenue, but more than half admit they are unable to provide hard numbers regarding the effectiveness of marketing programs and their impact on the bottom line. A new breed of digitally empowered customers has changed the game and marketing must evolve to keep up.
Watch this webcast to discover the top 10 mistakes CMOs will likely make in 2013 and how you can avoid them:
- Underestimating the value of organic search
- Not making content a top priority
- Measuring success in terms of leads instead of revenue
RecordedJul 23 201357 mins
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Bad data shouldn't happen to good marketers. Yet, even the best marketers get lost in the ever-expanding world of "big data." Get the tools you need to build a revenue-driven, digital marketing program. Watch our on-demand webinar with ZoomInfo!
Drive more holiday sales with digital. Watch our on-demand webinar and discover how to maximize profits with must-have search and social tactics, capture the always-on consumer with seamless cross-device shopping, and optimize Google Shopping ads.
When’s the last time you updated your search strategy? In the past couple months Google unleashed Panda 4.0, axed author photos from search, and announced Head of Web Spam Matt Cutts’ leave of absence.
Get up to speed! Watch the live webinar on demand.
It’s time to revamp your SEO program and advance your rankings online. SEO continues to be the #1 source of online lead generation, but you need to make sure you’re employing the right strategy for your business.
Today, prospects are more likely than ever to brush off your lead gen content.
That's right. The email campaign you just launched is most likely destined for the digital trash bin. So, what does it take to win leads these days? Effective lead gen requires truly great content to capture today's "always-on" prospect.
It’s time to revamp your SEO program and advance your rankings online. SEO continues to be the #1 source of online lead generation, but you need to make sure you’re employing the right strategy for your business. - See more at: http://www.webmarketing123.com/webinar/facetime-with-an-seo-expert-8/#.dpuf
Not all SEO programs are created equal - and neither are their results.
Over the past 9 years, we've managed SEO programs for more than 300 clients of all shapes and sizes. Although each shared the desire to rank higher, we notice profound differences between high performing and low performing campaigns.
So we asked ourselves, "What SEO habits do high-performing companies have in common?"
Since its founding in 2004, Webmarketing123 has been obsessed with turning online visibility into measurable results and revenue for its clients. To accomplish this, we leverage data and a focused strategy to make digital marketing an efficient and regular source of revenue. Deep expertise in online advertising, smart use of tools, and sophisticated use of analytics inform all of our efforts. From developing a tailored strategy to delivering regular ROI reporting, we help you get the most out of your investment in digital marketing.