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Top 10 Mistakes CMOs Will Make in 2013

CMOs are under increasing pressure to prove ROI and drive revenue, but more than half admit they are unable to provide hard numbers regarding the effectiveness of marketing programs and their impact on the bottom line. A new breed of digitally empowered customers has changed the game and marketing must evolve to keep up.

Watch this webcast to discover the top 10 mistakes CMOs will likely make in 2013 and how you can avoid them:

- Underestimating the value of organic search
- Not making content a top priority
- Measuring success in terms of leads instead of revenue
Recorded Jul 23 2013 57 mins
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Presented by
Paul Taylor
Presentation preview: Top 10 Mistakes CMOs Will Make in 2013

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Turn Online Visibility into Measurable Results
Since its founding in 2004, Webmarketing123 has been obsessed with turning online visibility into measurable results and revenue for its clients. To accomplish this, we leverage data and a focused strategy to make digital marketing an efficient and regular source of revenue. Deep expertise in online advertising, smart use of tools, and sophisticated use of analytics inform all of our efforts. From developing a tailored strategy to delivering regular ROI reporting, we help you get the most out of your investment in digital marketing.

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  • Title: Top 10 Mistakes CMOs Will Make in 2013
  • Live at: Jul 23 2013 6:00 pm
  • Presented by: Paul Taylor
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