Bots. Not Just an IT Problem.

Presented by

Chris Rodriguez, Senior Industry Analyst, Frost & Sullivan Renny Shen, Senior Product Marketing Manager, Akamai

About this talk

Get smart about bots - and manage them - to enable desired exchanges of information and thwart nefarious activity. Learn about the organizational impacts of unmanaged or blindly blocked bots, as well as bot management best practices. Topics to be discussed include: •How bots adversely impact performance, customer engagement, satisfaction, sales and market share •How just blocking bots can adversely impact both IT and the business •How to develop an enterprise-wide strategy to proactively manage and categorize good and bad bots

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