Forbes, DWA and Bombora: 360 Degrees of Predictive Intelligence

Presented by

Michael Burton, Bombora; Ben Barenholtz, DWA; Mark Howard, Forbes; Frannie Danzinger, 6sense

About this talk

How would a B2B intent data aggregator, a modern media agency and one of the most recognizable B2B publishers build a marketing engine to target, engage and convert your prospects with precision and accuracy? 6sense is bringing together Bombora, DWA and Forbes to explore how data and predictive intelligence technologies can connect what is currently 3 silo-ed areas of media campaigns. Speakers include: Frannie Danzinger, Head of Market Development, 6sense Michael Burton, Co-Founder, SVP Data Sales, Bombora Ben Barenholtz, Sr. Director, Global Marketing and Communications, DWA Mark Howard, Chief Revenue Officer, Forbes  We’ll look at how the strategy and products of these 4 organizations can together create an unstoppable B2B marketing engine. You’ll learn: - What is intent data and how can it be leveraged in your marketing strategy? - How predictive intelligence can create feedback loops that target your content marketing and display advertising dollars for the greatest effect.  - How access to B2B intent data is changing the way the media planning and publishing industries operate.   - What you can start doing today to prepare to take advantage of the latest B2B marketing strategies.  Join us as we turn our attention attention to the future of B2B marketing.

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DWA is a new kind of agency with its feet in media and its head in marketing, data and analytics. We’re fanatical about the art and science of engaging people and thrive on delivering imaginative thinking, unexpected clarity and tangible impact in a complex communications landscape. We have earned our position of global leadership by providing unparalleled levels of support, service and expertise to the world’s most successful and respected technology brands.