The Science of Capturing Intent and Generating Demand With Search and YouTube

Presented by

James Miller, DWA

About this talk

Are you a marketer looking to learn how to engage and influence purchase behaviors with today’s savvy buyer? We’ve got you covered. In this webcast recording, the DWA, Brite Content, and Dfuzr Industries teams share how to combine intent marketing, video content marketing, and conversational experiences in a framework that will give you immediately actionable insights and tactics to deliver delightful and high-converting campaign experiences. You’ll come away knowing (at least): - 3 actionable strategies to improve YouTube video marketing performance today - How to drive 10x more value from paid ad campaigns on YouTube, Google, Pinterest, Instagram, LinkedIn and Facebook - 4 keys to delivering a user experience that exceeds today’s customers great expectations A must-watch session for Content, Performance, and Video Marketing professionals alike.

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DWA is a new kind of agency with its feet in media and its head in marketing, data and analytics. We’re fanatical about the art and science of engaging people and thrive on delivering imaginative thinking, unexpected clarity and tangible impact in a complex communications landscape. We have earned our position of global leadership by providing unparalleled levels of support, service and expertise to the world’s most successful and respected technology brands.