Name: AdWords Industry Benchmark Webinar
Start: 2017-08-02T23:35:00Z
End: 2017-08-02T23:35:35.000Z
Location: BrightTALK
Rating: 0

DWA is a new kind of agency with its feet in media and its head in marketing, data and analytics. We’re fanatical about the art and science of engaging people and thrive on delivering imaginative thinking, unexpected clarity and tangible impact in a complex communications landscape.

We have earned our position of global leadership by providing unparalleled levels of support, service and expertise to the world’s most successful and respected technology brands.

DWA joins Datorama for a discussion on how to identify the data that is most relevant to your business goals, set up a measurement framework that accommodates multiple data sources, and glean actionable insights from data visualizations.

5 Steps for Scaling Data, Analytics & Insights: Move Beyond Countless Reports an

A Brave New (connected) World.

For decades the marketing of technology has fallen into two distinct silos. On one side are the products and services that are sold to the end consumer. This marketing is known as Business to Consumer, or B2C marketing. On the other hand, there are the companies that sell products and services to other companies. This is known as Business to Business marketing, or B2B.

Unfortunately, the world of connected devices, known by the more familiar term, Internet of Things (IoT), is changing all of this. The days of marketing, and marketing platforms, being built around the concept of a standalone product or sales channel are going away. In their place, we are entering a new generation of products whose very reason for being is their ability to connect to the world around them, to other products, share data, and become part of a larger ecosystem.

This idea of an ecosystem is at the heart of the problem for marketers when it comes to IoT. In reality, what is needed is neither B2C nor B2B. 

Marketing organizations need to start planning now to capitalize on IoT to drive customer engagement and demand generation goals.

In the webinar, you will learn 
•  How IoT will effect B2C and B2B marketing  
•  About the Business to Ecosystem (B2E) and what means for your marketing plans  
•  Which marketing technologies and strategies you should be considering in the brave new world of B2E marketing

Why the emergence of IoT will change technology marketing forever

Are you a marketer looking to learn how to engage and influence purchase behaviors with today’s savvy buyer? We’ve got you covered. In this webcast recording, the DWA, Brite Content, and Dfuzr Industries teams share how to combine intent marketing, video content marketing, and conversational experiences in a framework that will give you immediately actionable insights and tactics to deliver delightful and high-converting campaign experiences.

You’ll come away knowing (at least):
- 3 actionable strategies to improve YouTube video marketing performance today
- How to drive 10x more value from paid ad campaigns on YouTube, Google, Pinterest, Instagram, LinkedIn and Facebook
- 4 keys to delivering a user experience that exceeds today’s customers great expectations

A must-watch session for Content, Performance, and Video Marketing professionals alike.

The Science of Capturing Intent and Generating Demand With Search and YouTube

See how you stack up against your industry peers and find out from AdWords experts what the report means for you.

AdWords Industry Benchmark Webinar

Adwords

benchmarks

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AdWords Industry Benchmark Webinar

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