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Utilizing Community Marketing to Reach Through the Media Clutter

Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded with invitations. The key to breaking through this clutter is not the “shot gun” approach but something that is effectively focused on the subject matter that matters most to your audience. This could be new or existing customers, partners, resellers or any other group that makes your business effective. Community marketing is an effective way to match the right marketing message with the right audience.
Paul Waadevig, a consultant to top conferencing companies for over 13 years will show you effective ways to build and effectively engage your communities, leverage existing marketing material content by customizing it for different audiences, and partnering with others in to co-brand your message effectively.
Recorded Aug 15 2013 34 mins
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Presented by
Paul Waadevig, Principal Consultant, Frost & Sullivan
Presentation preview: Utilizing Community Marketing to Reach Through the Media Clutter

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  • Utilizing Community Marketing to Reach Through the Media Clutter Recorded: Aug 15 2013 34 mins
    Paul Waadevig, Principal Consultant, Frost & Sullivan
    Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded with invitations. The key to breaking through this clutter is not the “shot gun” approach but something that is effectively focused on the subject matter that matters most to your audience. This could be new or existing customers, partners, resellers or any other group that makes your business effective. Community marketing is an effective way to match the right marketing message with the right audience.
    Paul Waadevig, a consultant to top conferencing companies for over 13 years will show you effective ways to build and effectively engage your communities, leverage existing marketing material content by customizing it for different audiences, and partnering with others in to co-brand your message effectively.
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DWA is a new kind of agency with its feet in media and its head in marketing, data and analytics. We’re fanatical about the art and science of engaging people and thrive on delivering imaginative thinking, unexpected clarity and tangible impact in a complex communications landscape.

We have earned our position of global leadership by providing unparalleled levels of support, service and expertise to the world’s most successful and respected technology brands.

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  • Live at: Aug 15 2013 6:00 pm
  • Presented by: Paul Waadevig, Principal Consultant, Frost & Sullivan
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