Michelle Kavalchuk Experian QAS Marketing Specialist and Vaughan Philips, Principal Consultant at Experian QAS is the i
Loyalty and marketing initiatives, application upgrades and data migrations require clean and accurate data. Vaughan Phillips, Experian QAS’ Principal Consultant, will explain why it’s important to build a data hygiene strategy and what tools are available to ensure comprehensive contact data quality. In this session we’ll review customer case studies about how Experian QAS has helped improve ROI, operational efficiency and reduce costs.
Attend this webinar to learn:
•Best practices for developing a data hygiene strategy
•Tips on how to standardize data and identify duplicates
•Tips for incremental improvements for better data quality