Does your app hit the mark with users?

Presented by

Leigh Williamson, IBM Distinguished Engineer

About this talk

Like it or not, you will hear from your vocal users. It’s not unusual to see ratings from 1 to five stars for the same app. How do you track and compare actual and perceived quality? How can you get actionable insight from user feedback to develop mobile apps that engage users and deliver what matters to them? The answer lies in cloud-based services that enable rapid collection and analysis of user feedback combined with automation enabling faster response. Attend this webcast to learn how you too can tap into cloud-based test and quality services to drive up both app ratings and user satisfaction. Key topics covered: • User feedback and the role it plays in delivering the best mobile apps • Cloud-based technologies to enhance gathering, analysis, and rapid response to that user feedback

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