Driving Mobile Adoption for a Multichannel Retail and Hospitality World

Presented by

Taylor Mallory Holland, Writer, Editor, and Content Marketer

About this talk

As the consumerization of IT accelerates, retail, hospitality and other industries are being challenged to adopt hybrid mobile solutions that let users, customers, and partners access – and enter – business critical information from an ever-increasing range of mobile devices. Who is driving this mobile adoption, and how can your organization ensure it will be competitive?   This TechBytes series, presented by Slashdot Media and sponsored by IBM will look at three industries that are leading the mobility parade: Finance and banking, retail and hospitality, and healthcare and insurance. Each TechBytes segment will focus on one of these key industries, and industry experts will address key questions including: -           What market trends are shaping how mobility is being employed? -           Are new user interface models required for an increasingly millennial user base? -           How can organizations accelerate their mobile adoption? -           What are the most important considerations for embracing mobility -           Can mobile solutions truly be secure? About the presenter: With 11 years of experience writing about business and technology trends for both media outlets and companies, Taylor Mallory Holland understands how mobile technology can reshape industries and provide new opportunities to streamline workflows, improve employee collaboration, and reimagine the customer experience. She is passionate about helping business leaders understand the impact emerging technologies can have on communication, operations, and sales and marketing, and she enjoys breaking down complex technology jargon to make the business case for innovation.

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