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The marketer's guide to modern email design

The way that email is consumed is changing rapidly. Recipients are constantly on the move and checking their inboxes via multiple devices, at any time of the day and with varying degrees of attention.

“We are seeing our database size increase however we are also seeing our mobile users increase. Despite our database growing, our open and click through ratio is decreasing and we have even received complaints from mobile recipients that our emails are unusable.”

Modern email needs to be designed for the modern recipient. To offer a seamless user experience on all platforms markers have to address new challenges; concentrating on changeable templates, mobile friendly functionality and a continuous review process to ensure that no recipient is alienated.

By attending this webinar you will learn:
- Where your emails are being opened
- The type of message appropriate for your email
- The type of design method appropriate for your message
- How to design the finer details of an email to include all users
- How to keep your emails at the forefront of modern design
Recorded Jan 21 2015 40 mins
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Presented by
Katie Blackburn, Professional Services Manager
Presentation preview: The marketer's guide to modern email design

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Email and Digital Marketing Webinars
View our email and digital marketing webinars to learn how to transform your digital marketing results.

Hear and learn from members of the Pure360 team, covering all aspects of digital marketing, including how you can increase open and click through rates, engagement, and ROI through email.

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  • Title: The marketer's guide to modern email design
  • Live at: Jan 21 2015 2:00 pm
  • Presented by: Katie Blackburn, Professional Services Manager
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