The way that email is consumed is changing rapidly. Recipients are constantly on the move and checking their inboxes via multiple devices, at any time of the day and with varying degrees of attention.
“We are seeing our database size increase however we are also seeing our mobile users increase. Despite our database growing, our open and click through ratio is decreasing and we have even received complaints from mobile recipients that our emails are unusable.”
Modern email needs to be designed for the modern recipient. To offer a seamless user experience on all platforms markers have to address new challenges; concentrating on changeable templates, mobile friendly functionality and a continuous review process to ensure that no recipient is alienated.
By attending this webinar you will learn:
- Where your emails are being opened
- The type of message appropriate for your email
- The type of design method appropriate for your message
- How to design the finer details of an email to include all users
- How to keep your emails at the forefront of modern design
RecordedJan 21 201540 mins
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Kristian Bannister, Senior Marketing Manager, Pure360
88% of people say they’re more likely to shop from brands that deliver personalised cross-channel experiences.
However many brands still don’t use personalisation on their website, let alone across multiple channels.
Our platform changes that. We’re making cross-channel personalisation a reality for brands of all sizes.
And the results speak for themselves. Our customers average 22% more online revenue.
Join us for live product demo to learn how personalisation will transform your customer experience and drive more revenue.
You will learn how to:
• Deliver real-time personalisation across website and email
• Recover lost revenue from people that abandon your site
• Generate more revenue from upselling and cross-selling
• Increase customer lifetime value with automated lifecycle campaigns.
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Can't make it? Sign-up anyway and we'll send you the recording after.
GDPR is coming—25th May to be precise—and you've likely heard that it will result in big changes across your business. But you might not be entirely sure what it means for your marketing team.
A lot of the information around GDPR can be complex and difficult to digest.
To help you get prepared we've hosted a webinar to explain—in plain English—how GDPR will impact marketers.
Watch this on demand webinar to learn:
• What GDPR is
• The consequences of non-compliance
• How your marketing team should be preparing
• Examples of marketing tactics that will fall foul of GDPR
• Why GDPR is an opportunity for savvy marketers.
Join Chantelle to learn why your relationship with subscribers and customers shouldn't stop at the sign-up or the sale, and how you can increase customer lifetime value using post conversion email campaigns.
Senior Creative Developer Thomas Spencer looks at some of the most popular and exciting email design trends of 2016, and tells you what other trends you should start considering for your own campaigns.
Charlotte Osborne, Senior Account Manager at Pure360
Taking our customers on a journey of email marketing maturity is at the core of what we do. We understand the everyday challenges of marketing teams - limited resource, lack of specialism and high workloads to name just a few. That's why we have a highly skilled Professional Services team who can help you bridge those gaps. Learn more about how we can help you overcome your challenges in this webinar.
A few months ago we hosted a detailed webinar on how to increase your online sales and provide a more personalised customer journey. This is the follow up - a short, snappy refresher session on the types of campaigns you should be implementing as a retail or travel and leisure company.
Jam packed with examples, Stella Sampani (Account Manager at Pure360), will provide you with some great inspiration for campaigns to send throughout a customer's journey on your website, which ultimately makes you more money!