Hi [[ session.user.profile.firstName ]]

Boosting email engagement with Personalisation

In this webinar you'll learn how using personalisation can boost engagement and improve your email marketing campaign results.

Pure360's Customer Experience Manager, Kristian Tucker, will be discussing the various approaches and options available to you, and how to use them efficiently and effectively.

Using our industry-leading best practice framework, The Email Maturity Model, Kristian will be offering advice and suggestions across the entire email marketing scope, detailing how SMEs up to large corporations can benefit from the introduction of personalisation in their email campaigns.

Get a head start, and download the Email Maturity Guide here: http://www.pure360.com/email-maturity-model/
Recorded Mar 23 2016 31 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Kristian Tucker, Customer Experience Manager
Presentation preview: Boosting email engagement with Personalisation

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Ecommerce personalisation and abandonment recovery in action Recorded: Feb 27 2019 41 mins
    Luke Knight, Senior Marketing Manager at Pure360, Russell Flawn, Head of Partnerships at Pure360
    Join our free webinar where we’ll be discussing the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.

    44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.

    We’ll also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.

    See a range of PureTargeting’s features in action:

    - Cross-channel personalisation
    - Cart and browse abandonment recovery
    - Product recommendations
    - Social Proof
    - Post-purchase journeys
    - Overlays
    - Plus more

    Book your place today and discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.

    ‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
  • 10 Mistakes Brands Make on Black Friday Recorded: Oct 18 2018 47 mins
    Cara Wilson, Digital Marketing Manager, Pure360 & Kristian Bannister, Senior Marketing Manager. Pure360
    It’s almost here. The most wonderful time of the year for retailers: Black Friday and Cyber Monday.

    For many it can make or break an entire year.

    Yet many brands are still delivering the same generic Black Friday marketing. Year in. Year out.

    In this webinar we reveal the 10 Black Friday mistakes that brands make and how to avoid them.

    You'll learn:

    → How to supercharge your sales funnel this Black Friday
    → How to convert new customers cost effectively
    → Why you shouldn’t neglect your existing customers
    → How to avoid bland Black Friday marketing
    → Why short term thinking could be damaging to your results

    Watch the webinar. Avoid the mistakes. Make this Black Friday your best ever.
  • How to Build a World-Class Email Personalisation Strategy Recorded: Oct 3 2018 57 mins
    Kath Pay, Holistic Email Marketing & Kristian Bannister, Pure360
    We all know the benefits of personalisation for email marketing, yet many marketers are still struggling to advance beyond the basics.

    When used well, personalisation can have a transformative effect on not just an email marketing programme, but on your customer experience as a whole.

    And it goes without saying that personalisation generates amazing results. Research by Experian revealed that personalised emails deliver 6 times higher transaction rates.

    Earlier in the year Pure360 and Holistic Email Marketing surveyed marketers across a wide range of sectors to understand how email personalisation is being used today.

    In this webinar, we dive into the results and offer advice you can put into practice. From overcoming data issues through to creating seamless cross-channel experiences.

    No matter where you are on your journey, this webinar will guide you towards building a world-class personalisation strategy.

    You will learn:

    → How personalisation is currently being used in email marketing
    → How to overcome common challenges that hold marketers back
    → How to move beyond email and deliver true cross-channel personalisation
    → Why you need to think of personalisation as a tool and not a goal
    → What incredible personalisation looks like in practice
  • Rethinking Your Email Creative to Maximise Engagement Recorded: Sep 6 2018 39 mins
    Luke Knight, Senior Marketing Manager, Pure360
    We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.

    The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.

    Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?

    Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.

    Take this opportunity to get inspired and rethink your email creative to keep your subscribers engaged.
  • Maximising Customer Retention Post GDPR Recorded: Jul 26 2018 48 mins
    Luke Knight Senior Marketing Manager at Pure360 & Paul Hemsley Professional Services Manager at Pure360
    Studies show that it’s 25 x more expensive to acquire new customers than it is to retain existing ones.

    That’s a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead!

    GDPR certainly hasn’t helped matters either with its impact on reduced customer email lists.

    So we’re hosting this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates.

    This webinar will cover:

    - Introducing engaging welcome campaigns to add value from the start
    - The power of automations to increase customer retention and to drive revenue
    - Why a preference centre is a must post GDPR
    - How to wake up your lapsed and unengaged customers

    You should attend if you:

    - Are facing a reduced customer email list after a re-consent campaign
    - Have a lack of confidence in the consent you have for your customers
    - Need to gain more value out of your customer database
    - Want to learn new ways to interact with your customers and awaken un-engaged customers
    - Want to increase your customer email engagement
  • How to Ensure Marketing Success Post GDPR Recorded: Jul 10 2018 56 mins
    Cara Wilson, Digital Marketing Manager & Liz Brewer, Customer Success Manager
    A month on from GDPR and marketers are facing the aftermath of the GDPR panic. Many still don’t know where they stand.

    Some brands are left with significantly less subscribers after choosing to run re-consent campaigns to their entire database. With less people to market to, their revenue is now taking the impact.

    This sounds like a nightmare but we’re here to explain that things aren’t all doom and gloom. There is opportunity in a post-GDPR world and this webinar will guide you through the steps you need to take to achieve success within your email marketing.

    It’s also worth remembering a reduced list size isn’t necessarily a bad thing. You’re now talking to your most engaged subscribers!

    Sign up to to learn:

    • How you could recover subscribers who didn’t re-consent
    • What campaigns you can send without consent
    • Why a reduced list size can be a great opportunity
    • The three areas you need to prioritise for ongoing success
    • Tactics and quick wins you can implement today

    You should attend if you:

    • Are facing a reduced email list after a re-consent campaign
    • Have a lack of confidence in the consent you have
    • Need to grow your marketing database
    • Are looking for inspiration on how to engage your current subscribers
    • Want to drive better email marketing results today and in the future
  • Email Marketing in a Post-GDPR World Recorded: May 24 2018 24 mins
    Jack Clay, Account Director at Pure360
    GDPR is here. And email marketing will never be the same again! Or will it?

    Watch this on-demand webinar to learn what changes for email marketing and how we can prosper in a post-GDPR world.

    You’ll learn:

    • How GDPR will impact your email marketing
    • How to grow your email list in a compliant manner
    • How to ensure your subscribe forms are compliant and optimised for conversions.

    Learn from real-life examples of brands who are getting it right and practical advice on how you can ensure GDPR isn’t holding back your marketing.
  • How to Combat Basket Abandonment - the £18 Billion Problem Recorded: May 15 2018 40 mins
    Kristian Bannister, Senior Marketing Manager, Pure360
    New research has revealed that £18 billion worth of products are left in online baskets every year.

    That’s a startling amount of revenue that retailers are just letting slip away.

    And the vast majority of brands aren’t doing anything to combat this.

    There are so many quick wins when it comes to tackling basket abandonment and we're going to show you what they are.

    Join us for our latest webinar and learn:

    - The common reasons why people abandon their baskets
    - How to improve your website experience to reduce abandonment
    - How a single email campaign can help retailers recover £2.2 billion of that lost revenue
  • Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018 Recorded: May 3 2018 60 mins
    Kath Pay, Founder, Holistic Email Marketing
    Looking at an email subscribe form, you may think it takes very little effort to get it right. But this is an area where a lot of retailers are going wrong.

    Our research shows:

    • 54% of retailers don’t even list the benefits to signing up to their emails
    • 87% of brands are hiding the signup below the fold

    Watch this on-demand webinar to learn:

    • How to make your forms GDPR compliant
    • The dos and don'ts of email subscribe forms
    • Practical ways to optimise your forms to increase conversion rates.
  • Beyond the Basics: Why Customers Are Demanding Next-level Personalisation Recorded: Apr 24 2018 37 mins
    Kristian Bannister, Senior Marketing Manager, Pure360
    It’s clear that today’s approach to personalisation just isn’t cutting the mustard and the stats prove this:

    92% of consumers are unlikely to engage with marketing that addresses them by name
    93% are unlikely to engage with birthday emails

    Consumers are demanding that personalisation adds real value, and most brands aren’t delivering. That’s why 2018 is the time for marketers to rise to the challenge of creating better customer experiences - it’s time to take personalisation to the next level.

    Sign up to our latest webinar and learn how you can deliver next level personalisation.

    You will learn:

    - How to use personalisation to add real value to your customer experience
    - How to personalise your homepage for every customer
    - Why personalisation is the smartest investment marketers will make in 2018
    - Practical examples of next level personalisation to get you started

    Can’t make it? No problem. Sign up anyway and we’ll send you the recording after.
  • Grow your eCommerce revenue with personalisation and behavioural targeting Recorded: Mar 15 2018 53 mins
    Kristian Bannister, Senior Marketing Manager, Pure360
    88% of people say they’re more likely to shop from brands that deliver personalised cross-channel experiences.

    However many brands still don’t use personalisation on their website, let alone across multiple channels.

    Our platform changes that. We’re making cross-channel personalisation a reality for brands of all sizes.

    And the results speak for themselves. Our customers average 22% more online revenue.

    Join us for live product demo to learn how personalisation will transform your customer experience and drive more revenue.


    You will learn how to:

    • Deliver real-time personalisation across website and email
    • Recover lost revenue from people that abandon your site
    • Generate more revenue from upselling and cross-selling
    • Increase customer lifetime value with automated lifecycle campaigns.

    Save your spot.

    Can't make it? Sign-up anyway and we'll send you the recording after.
  • GDPR: The Risks and Opportunities For Marketers Recorded: Feb 8 2018 60 mins
    Luke Knight, Senior Marketing Manager, Pure360
    GDPR is coming—25th May to be precise—and you've likely heard that it will result in big changes across your business. But you might not be entirely sure what it means for your marketing team.

    A lot of the information around GDPR can be complex and difficult to digest.

    To help you get prepared we've hosted a webinar to explain—in plain English—how GDPR will impact marketers.

    Watch this on demand webinar to learn:

    • What GDPR is
    • The consequences of non-compliance
    • How your marketing team should be preparing
    • Examples of marketing tactics that will fall foul of GDPR
    • Why GDPR is an opportunity for savvy marketers.
  • 5 Easy Steps to Master Email Automation Recorded: Jan 18 2018 49 mins
    Luke Knight, Senior Marketing Manager
    With 2018 in full swing, there’s never been a better time to refresh your email strategy, and consider new tools to help you increase your efficiencies and improve your results.

    Our research shows that only 1% of organisations are using email to its full potential. We want to change that in 2018.

    Join us on this live webinar to discover how to:

    • Get smarter with email segmentation
    • Enhance the customer journey
    • Build personalised campaigns that resonate
    • Sell while you sleep with email automations
    • Easily report on your success.
  • Using recovery campaigns to grow eCommerce revenue Recorded: Oct 25 2017 39 mins
    Tom Ricards, Senior Strategic Account Manager
    Join Senior Strategic Account Manager Tom Ricards to learn how you can utilise recovery email campaigns to recover lost revenue and increase online sales.
  • How to increase customer lifetime value using post conversion email campaigns Recorded: Sep 26 2017 43 mins
    Chantelle Knoetze, Key Account Director
    Join Chantelle to learn why your relationship with subscribers and customers shouldn't stop at the sign-up or the sale, and how you can increase customer lifetime value using post conversion email campaigns.
  • How to get the most from retargeting and personalisation without being creepy Recorded: Sep 5 2017 55 mins
    Jenny Tiffany, Let'sTalk Strategy
    Special Guest Presenter Jenna Tiffany of Let'sTalk Strategy gives her top tips on how to get the most from retargeting and personalisation without being creepy!
  • The importance of welcome campaigns as part of your email strategy Recorded: Jul 25 2017 28 mins
    Tom Ricards
    Discover how and why welcome campaigns are an important part of your email marketing strategy, and how best to use them.
  • Generating quality leads using effective email marketing Recorded: Jun 28 2017 38 mins
    TJ Adams
    Learn how to generate the best leads from your email marketing campaigns with our ideas and suggestions around best practice lead generation.
  • Email Design Trends 2017 Recorded: May 25 2017 35 mins
    Lee Davies, Online Marketing Manager, Pure360
    Lee takes a look at our recent Email Design Trends 2017 report and offers further insight into some of the key design trends for this year and beyond.
  • Why data is king when optimising your customer journeys Recorded: Jan 25 2017 25 mins
    Josh Jones, Email Specialist, Pure360
    Discover why you need to fully understand your data when you create and maintain your customer journeys for your digital marketing strategy.
Email and Digital Marketing Webinars
View our email and digital marketing webinars to learn how to transform your digital marketing results.

Hear and learn from members of the Pure360 team, covering all aspects of digital marketing, including how you can increase open and click through rates, engagement, and ROI through email.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Boosting email engagement with Personalisation
  • Live at: Mar 23 2016 2:00 pm
  • Presented by: Kristian Tucker, Customer Experience Manager
  • From:
Your email has been sent.
or close