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Why SMS is key to an effective multichannel strategy

More and more companies are adopting a 'mobile-first' strategy after understanding the importance of getting in front of the customer via mobile – the most current and viewed channel.

Mobile has become the most convenient channel for interaction between brands and customers, for communicating both transactional information and marketing messages.

Join Craig Fenner, Account Manager at Pure360 who will explore why SMS is key to an effective multi channel strategy and can be used throughout the customer's life-cycle to maximise ROI.
Recorded Jun 16 2016 49 mins
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Presented by
Craig Fenner, Account Manager at Pure360
Presentation preview: Why SMS is key to an effective multichannel strategy

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  • Title: Why SMS is key to an effective multichannel strategy
  • Live at: Jun 16 2016 1:00 pm
  • Presented by: Craig Fenner, Account Manager at Pure360
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