How to Combat Basket Abandonment - the £18 Billion Problem

Presented by

Kristian Bannister, Senior Marketing Manager, Pure360

About this talk

New research has revealed that £18 billion worth of products are left in online baskets every year. That’s a startling amount of revenue that retailers are just letting slip away. And the vast majority of brands aren’t doing anything to combat this. There are so many quick wins when it comes to tackling basket abandonment and we're going to show you what they are. Join us for our latest webinar and learn: - The common reasons why people abandon their baskets - How to improve your website experience to reduce abandonment - How a single email campaign can help retailers recover £2.2 billion of that lost revenue

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