How to Ensure Marketing Success Post GDPR

Presented by

Cara Wilson, Digital Marketing Manager & Liz Brewer, Customer Success Manager

About this talk

A month on from GDPR and marketers are facing the aftermath of the GDPR panic. Many still don’t know where they stand. Some brands are left with significantly less subscribers after choosing to run re-consent campaigns to their entire database. With less people to market to, their revenue is now taking the impact. This sounds like a nightmare but we’re here to explain that things aren’t all doom and gloom. There is opportunity in a post-GDPR world and this webinar will guide you through the steps you need to take to achieve success within your email marketing. It’s also worth remembering a reduced list size isn’t necessarily a bad thing. You’re now talking to your most engaged subscribers! Sign up to to learn: • How you could recover subscribers who didn’t re-consent • What campaigns you can send without consent • Why a reduced list size can be a great opportunity • The three areas you need to prioritise for ongoing success • Tactics and quick wins you can implement today You should attend if you: • Are facing a reduced email list after a re-consent campaign • Have a lack of confidence in the consent you have • Need to grow your marketing database • Are looking for inspiration on how to engage your current subscribers • Want to drive better email marketing results today and in the future

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