Maximising Customer Retention Post GDPR

Studies show that it’s 25 x more expensive to acquire new customers than it is to retain existing ones. That’s a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead! GDPR certainly hasn’t helped matters either with its impact on reduced customer email lists. So we’re hosting this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates. This webinar will cover: - Introducing engaging welcome campaigns to add value from the start - The power of automations to increase customer retention and to drive revenue - Why a preference centre is a must post GDPR - How to wake up your lapsed and unengaged customers You should attend if you: - Are facing a reduced customer email list after a re-consent campaign - Have a lack of confidence in the consent you have for your customers - Need to gain more value out of your customer database - Want to learn new ways to interact with your customers and awaken un-engaged customers - Want to increase your customer email engagement