Name: 10 Mistakes Brands Make on Black Friday
Start: 2018-10-18T15:00:00Z
End: 2018-10-18T15:00:46.000Z
Location: BrightTALK
Rating: 5

View our email and digital marketing webinars to learn how to transform your digital marketing results. 

Hear and learn from members of the Pure360 team, covering all aspects of digital marketing, including how you can increase open and click through rates, engagement, and ROI through email.

Join our free webinar where we’ll be discussing the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.

44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.

We’ll also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.

See a range of PureTargeting’s features in action:

- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Overlays
- Plus more

Book your place today and discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.

‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.

Ecommerce personalisation and abandonment recovery in action

We all know the benefits of personalisation for email marketing, yet many marketers are still struggling to advance beyond the basics.

When used well, personalisation can have a transformative effect on not just an email marketing programme, but on your customer experience as a whole. 

And it goes without saying that personalisation generates amazing results. Research by Experian revealed that personalised emails deliver 6 times higher transaction rates.

Earlier in the year Pure360 and Holistic Email Marketing surveyed marketers across a wide range of sectors to understand how email personalisation is being used today.

In this webinar, we dive into the results and offer advice you can put into practice. From overcoming data issues through to creating seamless cross-channel experiences. 

No matter where you are on your journey, this webinar will guide you towards building a world-class personalisation strategy.

You will learn:

→ How personalisation is currently being used in email marketing
→ How to overcome common challenges that hold marketers back
→ How to move beyond email and deliver true cross-channel personalisation
→ Why you need to think of personalisation as a tool and not a goal
→ What incredible personalisation looks like in practice

How to Build a World-Class Email Personalisation Strategy

We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.

The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.

Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?

Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.

Take this opportunity to get inspired and rethink your email creative to keep your subscribers engaged.

Rethinking Your Email Creative to Maximise Engagement

Studies show that it’s 25 x more expensive to acquire new customers than it is to retain existing ones.

That’s a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead!

GDPR certainly hasn’t helped matters either with its impact on reduced customer email lists. 

So we’re hosting this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates. 

This webinar will cover:

- Introducing engaging welcome campaigns to add value from the start
- The power of automations to increase customer retention and to drive revenue
- Why a preference centre is a must post GDPR
- How to wake up your lapsed and unengaged customers

You should attend if you:

- Are facing a reduced customer email list after a re-consent campaign
- Have a lack of confidence in the consent you have for your customers
- Need to gain more value out of your customer database
- Want to learn new ways to interact with your customers and awaken un-engaged customers
- Want to increase your customer email engagement

Maximising Customer Retention Post GDPR

A month on from GDPR and marketers are facing the aftermath of the GDPR panic. Many still don’t know where they stand. 

Some brands are left with significantly less subscribers after choosing to run re-consent campaigns to their entire database. With less people to market to, their revenue is now taking the impact. 

This sounds like a nightmare but we’re here to explain that things aren’t all doom and gloom. There is opportunity in a post-GDPR world and this webinar will guide you through the steps you need to take to achieve success within your email marketing.  

It’s also worth remembering a reduced list size isn’t necessarily a bad thing. You’re now talking to your most engaged subscribers!

Sign up to to learn:

• How you could recover subscribers who didn’t re-consent 
• What campaigns you can send without consent
• Why a reduced list size can be a great opportunity
• The three areas you need to prioritise for ongoing success
• Tactics and quick wins you can implement today

You should attend if you:

• Are facing a reduced email list after a re-consent campaign
• Have a lack of confidence in the consent you have
• Need to grow your marketing database
• Are looking for inspiration on how to engage your current subscribers
• Want to drive better email marketing results today and in the future

How to Ensure Marketing Success Post GDPR

GDPR is here. And email marketing will never be the same again! Or will it?

Watch this on-demand webinar to learn what changes for email marketing and how we can prosper in a post-GDPR world.

You’ll learn:

• How GDPR will impact your email marketing
• How to grow your email list in a compliant manner
• How to ensure your subscribe forms are compliant and optimised for conversions.

Learn from real-life examples of brands who are getting it right and practical advice on how you can ensure GDPR isn’t holding back your marketing.

Email Marketing in a Post-GDPR World

New research has revealed that £18 billion worth of products are left in online baskets every year. 

That’s a startling amount of revenue that retailers are just letting slip away. 

And the vast majority of brands aren’t doing anything to combat this. 

There are so many quick wins when it comes to tackling basket abandonment and we're going to show you what they are.

Join us for our latest webinar and learn:

- The common reasons why people abandon their baskets
- How to improve your website experience to reduce abandonment
- How a single email campaign can help retailers recover £2.2 billion of that lost revenue

How to Combat Basket Abandonment - the £18 Billion Problem

Looking at an email subscribe form, you may think it takes very little effort to get it right. But this is an area where a lot of retailers are going wrong.

Our research shows:

• 54% of retailers don’t even list the benefits to signing up to their emails
• 87% of brands are hiding the signup below the fold

Watch this on-demand webinar to learn:

•  How to make your forms GDPR compliant
•  The dos and don'ts of email subscribe forms
•  Practical ways to optimise your forms to increase conversion rates.

Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018

It’s clear that today’s approach to personalisation just isn’t cutting the mustard and the stats prove this:

92% of consumers are unlikely to engage with marketing that addresses them by name
93% are unlikely to engage with birthday emails

Consumers are demanding that personalisation adds real value, and most brands aren’t delivering. That’s why 2018 is the time for marketers to rise to the challenge of creating better customer experiences - it’s time to take personalisation to the next level. 

Sign up to our latest webinar and learn how you can deliver next level personalisation.

You will learn:

- How to use personalisation to add real value to your customer experience
- How to personalise your homepage for every customer
- Why personalisation is the smartest investment marketers will make in 2018
- Practical examples of next level personalisation to get you started
 
Can’t make it? No problem. Sign up anyway and we’ll send you the recording after.

Beyond the Basics: Why Customers Are Demanding Next-level Personalisation

88% of people say they’re more likely to shop from brands that deliver personalised cross-channel experiences.

However many brands still don’t use personalisation on their website, let alone across multiple channels.

Our platform changes that. We’re making cross-channel personalisation a reality for brands of all sizes. 

And the results speak for themselves. Our customers average 22% more online revenue.

Join us for live product demo to learn how personalisation will transform your customer experience and drive more revenue.

----

You will learn how to:

• Deliver real-time personalisation across website and email
• Recover lost revenue from people that abandon your site
• Generate more revenue from upselling and cross-selling 
• Increase customer lifetime value with automated lifecycle campaigns.

Save your spot.

Can't make it? Sign-up anyway and we'll send you the recording after.

Grow your eCommerce revenue with personalisation and behavioural targeting

GDPR is coming—25th May to be precise—and you've likely heard that it will result in big changes across your business. But you might not be entirely sure what it means for your marketing team. 

A lot of the information around GDPR can be complex and difficult to digest. 

To help you get prepared we've hosted a webinar to explain—in plain English—how GDPR will impact marketers.

Watch this on demand webinar to learn:

• What GDPR is
• The consequences of non-compliance
• How your marketing team should be preparing
• Examples of marketing tactics that will fall foul of GDPR
• Why GDPR is an opportunity for savvy marketers.

GDPR: The Risks and Opportunities For Marketers

Join Senior Strategic Account Manager Tom Ricards to learn how you can utilise recovery email campaigns to recover lost revenue and increase online sales.

Using recovery campaigns to grow eCommerce revenue

Join Chantelle to learn why your relationship with subscribers and customers shouldn't stop at the sign-up or the sale, and how you can increase customer lifetime value using post conversion email campaigns.

How to increase customer lifetime value using post conversion email campaigns

Learn how to capture data effectively using best practice guidelines and some useful tips and tricks to maximise your lead generation conversions from Pure360.

Effective Data Capture for Marketers

Join Pure360's Head of Marketing, Komal Helyer, as she looks at some of the key findings and takeaways from our recent co-branded research report looking into big data with The Drum.

Big Data: How much do your customers really trust you?

Join this webinar to learn how triggered messaging can improve your campaign performance, and how to provide timely updates and messages to your customers and subscriber base.

Pure360's Online Marketing Manager Lee Davies will be presenting this webinar, where he will explain and detail how you can use email automation to provide your customers and subscriber base with relevant messaging at the right time.

This webinar will be focused around our new Advanced Email Series: Automation guide, grab it ahead of the webinar on 20th April here:

- http://www.pure360.com/advanced-email-series-automation/

How automation can improve your email performance

It’s almost here. The most wonderful time of the year for retailers: Black Friday and Cyber Monday. 

For many it can make or break an entire year. 

Yet many brands are still delivering the same generic Black Friday marketing. Year in. Year out.

In this webinar we reveal the 10 Black Friday mistakes that brands make and how to avoid them.

You'll learn:

→ How to supercharge your sales funnel this Black Friday
→ How to convert new customers cost effectively
→ Why you shouldn’t neglect your existing customers
→ How to avoid bland Black Friday marketing
→ Why short term thinking could be damaging to your results

Watch the webinar. Avoid the mistakes. Make this Black Friday your best ever.

10 Mistakes Brands Make on Black Friday

black friday

cyber monday

Marketing

christmas marketing

customer acquistion

marketing strategy

festive marketing

peak season

Conversion Rate Optimization

Personalization

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10 Mistakes Brands Make on Black Friday

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