How to build email engagement through segmentation and targeting
There is no doubt that engagement has become a very important part of any email marketing strategy. But do you really who is engaged in your list? In this webinar Deliverability Manager Andy Thorpe will show you how open reach can help you measure the engagement of your email marketing campaigns and why it is important.
RecordedNov 21 201341 mins
Your place is confirmed, we'll send you email reminders
Senior Creative Developer Thomas Spencer looks at some of the most popular and exciting email design trends of 2016, and tells you what other trends you should start considering for your own campaigns.
Charlotte Osborne, Senior Account Manager at Pure360
Taking our customers on a journey of email marketing maturity is at the core of what we do. We understand the everyday challenges of marketing teams - limited resource, lack of specialism and high workloads to name just a few. That's why we have a highly skilled Professional Services team who can help you bridge those gaps. Learn more about how we can help you overcome your challenges in this webinar.
A few months ago we hosted a detailed webinar on how to increase your online sales and provide a more personalised customer journey. This is the follow up - a short, snappy refresher session on the types of campaigns you should be implementing as a retail or travel and leisure company.
Jam packed with examples, Stella Sampani (Account Manager at Pure360), will provide you with some great inspiration for campaigns to send throughout a customer's journey on your website, which ultimately makes you more money!
Imagine if you could visually drag and drop segments of customers into useful groups such as unengaged, high spenders and loyal customers, then automate the most targeted and relevant message to each group? You can!
Join Ashley Joyce and Kizzy Burton (Account Managers at Pure360) to:
- Discover how you can easily collate multiple data sources into a central hub
- Learn how to explore your data and build engaging customer journeys
- See how we enabled numerous customers send highly targeted, automated campaigns
Pure360 Customer Intelligence is a data intelligence and lifecycle automation solution that enables marketers to better understand their customers and then action behaviour across multiple channels. Attend the webinar to learn how you could benefit!
Join this webinar to learn how triggered messaging can improve your campaign performance, and how to provide timely updates and messages to your customers and subscriber base.
Pure360's Online Marketing Manager Lee Davies will be presenting this webinar, where he will explain and detail how you can use email automation to provide your customers and subscriber base with relevant messaging at the right time.
This webinar will be focused around our new Advanced Email Series: Automation guide, grab it ahead of the webinar on 20th April here:
In this webinar you'll learn how using personalisation can boost engagement and improve your email marketing campaign results.
Pure360's Customer Experience Manager, Kristian Tucker, will be discussing the various approaches and options available to you, and how to use them efficiently and effectively.
Using our industry-leading best practice framework, The Email Maturity Model, Kristian will be offering advice and suggestions across the entire email marketing scope, detailing how SMEs up to large corporations can benefit from the introduction of personalisation in their email campaigns.
Get a head start, and download the Email Maturity Guide here: http://www.pure360.com/email-maturity-model/
Pure360's Product Specialist, Boyana Staneva, will be showing you how using segmentation can lead to improved results and outcomes from your email marketing campaigns, no matter what stage of email maturity you are currently at.
Boyana will be referring to our new Advanced Email Series guide on segmentation for this webinar and offering actionable insights and takeaways. The guide also references our popular, industry-leading Email Maturity Model framework, and how you can shape your journey through the stages of email security.
In this webinar you will learn:
- How segmentation can benefit your digital strategy
- The potential challenges you could face with segmentation
- Quick tips on how to use segmentation to its full benefit
Download the accompanying guide here: http://www.pure360.com/advanced-email-series-segmentation/
Find out more about the Email Maturity Model and download the Pure360 Guide to the Email Maturity Model here: http://www.pure360.com/email-maturity-model/
The internet is a crowded place. A person receives anywhere from 3,000 to 20,000 marketing messages a day, yet today’s average attention span is a mere 5 seconds. Never has relevance in digital marketing been so important. Understanding consumer behaviour, interests and preference is now integral to communicating the right message to the right customer at the right time.
Translating visitor behaviour into data which marketers can utilise within their campaigns is the foundation of our Behavioural Targeting solution.
Attend this webinar and learn:
- 6 steps you can take to increase online sales by up to 36%
- the types of re-engagement campaigns you can implement to recoup lost revenue
- which brands have successfully implemented these types of campaigns and how you can achieve similar results