How to build email engagement through segmentation and targeting
There is no doubt that engagement has become a very important part of any email marketing strategy. But do you really who is engaged in your list? In this webinar Deliverability Manager Andy Thorpe will show you how open reach can help you measure the engagement of your email marketing campaigns and why it is important.
RecordedNov 21 201341 mins
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GDPR is coming—25th May to be precise—and you've likely heard that it will result in big changes across your business. But you might not be entirely sure what it means for your marketing team.
A lot of the information around GDPR can be complex and difficult to digest.
To help you get prepared we've hosted a webinar to explain—in plain English—how GDPR will impact marketers.
Watch this on demand webinar to learn:
• What GDPR is
• The consequences of non-compliance
• How your marketing team should be preparing
• Examples of marketing tactics that will fall foul of GDPR
• Why GDPR is an opportunity for savvy marketers.
Join Chantelle to learn why your relationship with subscribers and customers shouldn't stop at the sign-up or the sale, and how you can increase customer lifetime value using post conversion email campaigns.
Senior Creative Developer Thomas Spencer looks at some of the most popular and exciting email design trends of 2016, and tells you what other trends you should start considering for your own campaigns.
Charlotte Osborne, Senior Account Manager at Pure360
Taking our customers on a journey of email marketing maturity is at the core of what we do. We understand the everyday challenges of marketing teams - limited resource, lack of specialism and high workloads to name just a few. That's why we have a highly skilled Professional Services team who can help you bridge those gaps. Learn more about how we can help you overcome your challenges in this webinar.
A few months ago we hosted a detailed webinar on how to increase your online sales and provide a more personalised customer journey. This is the follow up - a short, snappy refresher session on the types of campaigns you should be implementing as a retail or travel and leisure company.
Jam packed with examples, Stella Sampani (Account Manager at Pure360), will provide you with some great inspiration for campaigns to send throughout a customer's journey on your website, which ultimately makes you more money!
Imagine if you could visually drag and drop segments of customers into useful groups such as unengaged, high spenders and loyal customers, then automate the most targeted and relevant message to each group? You can!
Join Ashley Joyce and Kizzy Burton (Account Managers at Pure360) to:
- Discover how you can easily collate multiple data sources into a central hub
- Learn how to explore your data and build engaging customer journeys
- See how we enabled numerous customers send highly targeted, automated campaigns
Pure360 Customer Intelligence is a data intelligence and lifecycle automation solution that enables marketers to better understand their customers and then action behaviour across multiple channels. Attend the webinar to learn how you could benefit!