Patrick Barnert, Qumram, Joy Macknight, The Banker, David Bruno, UBS, Courtney McQuade
There is no doubt that social media is a valuable engagement platform for any business. So why have financial services firms been so slow to engage with customers via this channel?
In this webinar we will discuss:
* What is the truth about social media in financial services: do customers really want it, and if so, what for?
* How are banks and other financial institutions reacting?
* Is the use of social media for two-way communication in financial services a reality today?
* What are the compliance and risk challenges associated with social media usage; how can they be mitigated?
* Which financial institutions are leading the way?
* Should banks build their own social platforms to avoid compliance and control issues?