Social media in financial services: opportunity or regulatory nightmare?

Presented by

Patrick Barnert, Qumram, Joy Macknight, The Banker, David Bruno, UBS, Courtney McQuade

About this talk

There is no doubt that social media is a valuable engagement platform for any business. So why have financial services firms been so slow to engage with customers via this channel? In this webinar we will discuss: * What is the truth about social media in financial services: do customers really want it, and if so, what for? * How are banks and other financial institutions reacting? * Is the use of social media for two-way communication in financial services a reality today? * What are the compliance and risk challenges associated with social media usage; how can they be mitigated? * Which financial institutions are leading the way? * Should banks build their own social platforms to avoid compliance and control issues?

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