Customer data is the lifeblood of commercial life sciences

Presented by

Margit Marton, Biogen; Guillaume Roussel, Veeva Systems, Paul Tunnah, pharmaphorum

About this talk

Findings from the Veeva 2015 European Life Sciences Survey Is the industry getting what it needs? Customer data challenges are among the most vexing and pervasive that life sciences companies currently experience, especially with the increasing regulatory pressure and the transition to new business models they face. But are organisations getting what they need from their data to deliver true customer insight and drive commercial success? If you are responsible for acquiring, maintaining or using commercial customer data and if better customer insight is important to you, this is your opportunity to hear more from the Veeva 2015 European Life Sciences Survey and participate in an interactive live online debate. Hear from lead speakers Margit Marton, lead data owner, European business operations, Biogen, and Guillaume Roussel, director of strategy for Veeva OpenData, Veeva Systems, on • How your organisation compares with the current market • The challenges in sourcing and maintaining customer data • New approaches to improve data quality, accessibility and compliance • How customer data can be better employed for commercial success

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