Digital healthcare: be connected or be irrelevant

Presented by

Tim Ringrose, CEO M3 EU; Paul Mannu, Behavioural Insights Specialist, Cello Health Insight & Paul Tunnah, CEO, Pharmaphorum

About this talk

So, we are finally at a point where with some certainty we can confirm we are in a digital world (this may have been true for some years in most industries – but is certainly truer in healthcare than ever before)… which means in terms of innovation within sales, within marketing, even within communicating effectively – digital is at the heart of making things work better. What does this mean for pharma, is our industry keeping pace, ahead of the curve or playing catch-up – what does this mean in terms of how pharma interacts with its customers, particularly doctors – who are ever more connected digitally with their customers – patients…. What do they need? This webinar brings together three leading industry experts – who will discuss, present practical insight and debate on the following topics: 1. Innovate or fail - the reality of engagement in a digital world 2. How is the doctor patient relationship changing in the evolving digital healthcare environment? 3. Why physicians need pharma to be more innovative in its communications. 4. The three tenets of digital: differentiation, intervention and communication

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pharmaphorum provides a digital podium for communicating thought leadership and innovation within pharma. Our webinars bring together different stakeholders from across the healthcare spectrum to drive fresh thinking and novel solutions that deliver better outcomes for patients.