Disrupting and improving customer engagement with predictive insights

Presented by

David Davidovic, Jerome Mead, Leilani Latimer, Paul Tunnah

About this talk

There are clear benefits for both Life Sciences companies and their customers in significantly improving the way they engage. Be it in terms of reputation, efficiency, profitability, or even relationship quality and longevity, engagement has and will always be the key to successful business practice. Recent exclusive research conducted in conjunction with Zephyr Health revealed that both frontline sales forces and sales management professionals want to improve engagement strategies with new technology utilizing predictive insights. However, despite having new tools available to them, sales teams remain heavily reliant on the same techniques that were being used decades ago. So what is the answer – how do life sciences companies disrupt this pattern and make significant strides to improve engagement? Working with Zephyr Health, we present an expert webinar that will answer this very question, bringing together industry experts to discuss why the disruption is critical, how it can be achieved, and the core role that predictive insights play in this process. As with all of our webcasts, this is an interactive debate designed to enable you to get the answers you need. Topics covered include: •Customer engagement challenges and trends: the need for disruptive customer engagement – what the survey revealed •The challenges facing Life Sciences customer engagement •Why technology is only partially solving the problem •The evolution of CRM: from historic analytics to current analytics to future analytics – knowing what your customer wants before they do •Overcoming internal blockers to change within Life Sciences – the roadmap for success

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