Getting closer to your customer through video technology

Presented by

Damian Eade, Tim Williams, Andrew McConaghie

About this talk

Video content accounted for 64% of all the world’s internet traffic in 2014 and is expected to grow to 80% by 2019. As the way in which we connect and digest information evolves, high quality mobile video capture and advanced digital analysis offers ever more authentic, intimate and rich insights into the customers’ world. This webinar will focus on: – How emerging technology can enable us to realise the true value of ‘video data’ in our analysis and beyond – How mobile technology can be used to get you closer to your customers and their real world experiences right from the earliest stages in product development – How real world video content can engage your key stakeholders and ensure customer insights drive action

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