The Patient Centric Launch – business insights key to success in Europe

Presented by

Nina Felton, Nick Cooper Larry R Smith II and Andrew McConaghie (moderator)

About this talk

Join us and PHOENIX group as we delve into the concept of current launch excellence and the role of patient insights in overcoming the multiple challenges the industry currently faces. Key topics to be discussed include: – The challenges of launching a product in Europe – How pharma can improve its understanding of the process through the use of business intelligence – How insights from new data can be applied to the process of launch excellence – The role of real-world data in launch strategy – The downstream effect of applying real-world data to product launch on patient outcomes.

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