How to make digital work in medtech

Presented by

Bryn Davies (Critical Insights), Lars U. Diemer (Agnitio), Markus Ott (Ascensia), Jerome d'Astros (Edwards Lifesciences)

About this talk

The rise of mobile devices and apps, not to mention the involvement of non-medical technology players, is creating a wave of irrevocable digital change for medtech. It’s transforming how the sector reaches and engages with its stakeholders and customers, and in doing so provides vital opportunities to reshape a company’s commercial model. But although the sector can lay claim to some key success stories with digital technology, there remain a number of roadblocks impeding real digital progress for medtech. In this webinar we will discuss key digital lessons for medtech from other healthcare sectors, steps to take for a successful digital transformation and how to ensure ROI from digital technology. The free webinar will also see our expert panel: •Explore the practical impacts of the new medtech business model •Re-think the customer experience for payers and HCPs •Learn how digital technology enables you to deliver more customer value – while powering commercial success •Find out how virtual engagement technologies can make it happen •See best practices and use cases from your peers
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