Informed patients: evolving healthcare, clinical trials and medical information

Overview Patients are more informed than ever about their conditions and what is available for them to improve their quality of life. The healthcare sector is increasingly focused on understanding patient needs and engaging them in the clinical development and medical information process. Therefore, it is paramount to create patient-focused educational content using a range of communication channels and digital tools. However, do we take any time to think like a patient and, by doing so, understand their evolving needs and how this will affect the development of clinical trials and other healthcare educational initiatives? This pharmaphorum webinar, held in association with Plenum and mdgroup, takes place on Wednesday 5th February from 14:00-15:00 GMT and will look at the impact of patient involvement, from clinical programme design through to launch and post-launch activities. Focus • What should patient-led communication look like and who will provide it? • How to best meet patients’ needs during clinical trials • Which meeting formats and other channels are most relevant to reach the broadest and most appropriate audiences? • What role will each stakeholder play in the future? Register to find out more and be part of this exciting debate.