Immunotherapies are the scientific answer to cancer, how important is marketing?

Presented by

Michael Gaschler, Cerner Enviza; Jeanette Hodgson, Cerner Enviza; Mark Sales, Cerner Enviza; Mini Pinto, Merck & Co., Inc.

About this talk

Once widely acknowledged as so special that only scientists and clinical specialists need apply, oncology has become exponentially more clinically targeted and sophisticated over the last decade. Yet how many other therapy areas have market leaders that don’t even have clinical approval in that indication?

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