What is the true value of a “patient centric” initiative?

Presented by

Mark Doyle (A Life in a Day); Susan Hendrich (AstraZeneca); Sharon Suchotliff (ZS); Emma Sutcliffe (Ipsen)

About this talk

Patient centricity is a high priority these days for pharma companies, who are discovering the value of letting patients’ needs guide the development of therapies and interventions, not only to the patients but to their own outcomes and bottom lines. But as with any culture change, it’s important to be able to measure the change and measure its affects – or is it? In this webinar, brought to you by the company behind A Life in a Day, patient centricity experts will draw from their own experiences to debate questions around how and why to measure these initiatives. Is it important to measure impact and prove outcomes, or is it enough to improve the patient experience for its own sake? Is it even possible to create meaningful measurements for patient centric activities, and if so, what do those measurements look like? Join us on Wednesday, 7th December at 1 pm BST as panelists share insights and lessons from their own professional life to explore these important questions. This webinar will also explore: • What meaningful patient experiences can look like and how they can affect treatment outcomes • How to leverage the voice of the patient in creating interventions • What KPIs are important to measure and how best to measure them Attendees will leave with energised and educated about patient centricity, how to achieve it, and how to benchmark those achievements.

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