Shifting the paradigm in pharma marketing with content transformation

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Presented by

Melanie Walsh, Takeda; Jonah Comstock, pharmahorum (moderator)

About this talk

Pharma marketing is going through an evolution, scaling mass messaging with personalised outreach powered by complex systems. In this deep dive into innovation in content transformation, pharmaceutical companies can learn how to move from pilot projects to scalable models. We'll share innovative approaches to personalise customer engagement, accelerate content generation, and drive the greatest impact for your brand.
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