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BrightTALK webinars and videos

  • Unsupervised learning to uncover advanced cyber attacks
    Unsupervised learning to uncover advanced cyber attacks Rafael San Miguel Carrasco, Senior Specialist, British Telecom EMEA Aug 22 2017 10:00 am UTC 45 mins
    This case study is framed in a multinational company with 300k+ employees, present in 100+ countries, that is adding one extra layer of security based on big data analytics capabilities, in order to provide net-new value to their ongoing SOC-related investments.

    Having billions of events being generated on a weekly basis, real-time monitoring must be complemented with deep analysis to hunt targeted and advanced attacks.

    By leveraging a cloud-based Spark cluster, ElasticSearch, R, Scala and PowerBI, a security analytics platform based on anomaly detection is being progressively implemented.

    Anomalies are spotted by applying well-known analytics techniques, from data transformation and mining to clustering, graph analysis, topic modeling, classification and dimensionality reduction.
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Security According to Leafcutter Ants
    Security According to Leafcutter Ants Mike Chung, Drs. Ing. RE CISSP, Associate Partner at IBM Security Aug 22 2017 12:00 pm UTC 45 mins
    Humans have been protecting our complex network infrastructures for decades with varying degrees of success, while eusocial insects such as ants are capable of withstanding countless attacks on their networks.

    This presentation is about what ants in general and Leafcutter Ants in particular approach security and how we can learn from these survivors of millions years of warfare.

    You will learn:
    -How social insects (ants) are dealing with predictive analysis
    -Applying the defense mechanism of ants on threat intelligence
    -How information sharing and communication can lead to better security
    -Data and Identity Management
  • Personalisation and Predictive: The Pillars of Account-Based Marketing
    Personalisation and Predictive: The Pillars of Account-Based Marketing Ray Coppinger, Head of Marketing EMEA, Marketo Aug 22 2017 1:00 pm UTC 45 mins
    Tomorrow’s Marketer is focused on targeting key accounts to generate new business. What’s the secret to creating 1:1 moments with your key targets? Personalisation and Predictive Technologies are the secret weapons that empower account-based marketing (ABM) strategies to target and engage key accounts at the top of the funnel.

    Join our webinar as Ray Coppinger, Head of Marketing EMEA at Marketo looks at how personalisation and predictive content can power your account-based marketing strategy. You will learn how to:

    * Complement your account-based marketing (ABM) strategy with personalisation
    * Generate more sales-ready leads by focusing on the accounts that matter
    * Leverage best practices from companies personalising their websites for prospects
    * Measure the impact of your personalised campaigns with an account-focus
    * Leverage predictive content to drive engagement with target accounts
  • GDPR update - less than 1 year to May 2018
    GDPR update - less than 1 year to May 2018 Greg Day, EMEA VP & CSO Palo Alto Networks Aug 22 2017 1:00 pm UTC 75 mins
    The General Data Protection Regulation (GDPR) and the Network and Information Security (NIS) Directive will both be enforced as of May 2018. You may think you’re ready for these laws, but covered companies may need to improve the security of personal data they hold, and of their networks and information systems. Data breaches and security incidents will have to be reported. As they prepare for the GDPR and NIS, it is imperative that organisations understand their cybersecurity risks and invest appropriately.

    Greg Day, EMEA VP & CSO Palo Alto Networks, explains the security-related requirements.
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Aug 22 2017 2:00 pm UTC 75 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • How to Stay Ahead of Today's Ransomware Realities
    How to Stay Ahead of Today's Ransomware Realities Ken Westin, Security Specialist, Splunk Aug 22 2017 3:00 pm UTC 75 mins
    The recent ransomware outbreaks have destabilized business operations around the world.

    The most recent ransomware scare came from what appeared to be a new variant of the Petya ransomware. Leveraging exploits and techniques similar to WannaCry, along with other advanced techniques, to cause damage by sabotaging systems, this latest attack clearly demonstrates how damaging malware can and likely will continue to be to organizations.

    How can you proactively prepare for such threats?

    Watch this webinar to learn how to apply a broader analytics-driven approach to do the fundamentals better, and minimize the risk that your organization will be affected.

    This session will include live demonstrations, and will cover best practices in the following areas:

    • Security fundamentals – the importance of consistent blocking/tackling and security hygiene
    • Posture assessment – establishing end-to-end visibility of potential ransomware activity
    • Investigation, hunting and remediation – IR techniques to verify alerts and hypotheses, and prioritize based on risk
    • Threat intelligence – identifying C2, file hashes and other ransomware IoCs
    • Automation and orchestration – integrating a layered security architecture to drive to faster decisions
    • Leveraging machine learning to detect ransomware patterns and adapt threat models for the latest mutations
  • Managing Complexity in the World of Predictive
    Managing Complexity in the World of Predictive Dr. Megan Sheehan and Vandan Nayak, HPE Aug 22 2017 3:00 pm UTC 45 mins
    If you haven’t already, we recommend you listen to the first webinar in this series, the 9-minute overview by our SVP and GM Raffi Margaliot as he introduces the three core disruptions facing application delivery teams today.

    Software development teams are under pressure to release faster while maintaining the same level of quality—or ideally increasing it. This has significantly increased application lifecycle complexity to the point of chaos. Join us, as we discuss how application development teams can leverage HPE’s ALM Octane, an integrated lifecycle management solution, along with advanced analytics to mitigate the risks in application delivery and optimize their resource investments. Learn how to scale Agile and DevOps processes with data driven insights and prescriptive guidance.
  • Analytics Nightmares and How You Can Prevent Them
    Analytics Nightmares and How You Can Prevent Them Meta S. Brown, Author, Data Mining for Dummies and President, A4A Brown, Inc. Aug 22 2017 3:00 pm UTC 60 mins
    Analytics risks can keep you up at night. What if…
    · We make a big investment and don’t break even?
    · Management doesn’t trust the results?
    · Analysts cross data privacy boundaries?

    What a dilemma! You see the perils, yet you want the rewards that analytics can bring. The appropriate process enables you to dramatically reduce risks and maximize returns on your data and analytics investment.

    In this presentation, you will learn:
    · What causes most analytics failures
    · How you can diminish risk and maximize returns through strong analytics process
    · Why you (yes, you!) have a pivotal opportunity to establish high standards for analytics process right now
  • Align your innovation data with your target molecule
    Align your innovation data with your target molecule Chemist and IP expert Andy Lai Aug 22 2017 3:00 pm UTC 60 mins
    Innovation in chemistry is required in all sectors of industry, whether it be in pharmaceuticals, material science, or indeed any other branch of science. These innovations are the foundation of our modern society and lead the way for businesses to progress - and help the world to progress.
    Chemical by PatSnap seamlessly links chemical structure searches to intellectual property data, enabling you to effortlessly discover chemical structures linked to the most relevant of patents, no matter how they’re described or written.

    In this webinar, we’ll be joined by Chemist and IP expert Andy Lai as he demonstrates how you can validate your target chemicals performance against 114 million structures, from over 100 patent jurisdictions.

    Some other topics that will be discussed include:

    - How to utilize the similar search function to discover structures very close to yours
    - How the Chemscape can highlight opportunities for licensing and collaboration
    - Discover what the good chemical performance indicators look like
  • GDPR with Marketing Automation in Mind: Modern Email Marketing Compliance
    GDPR with Marketing Automation in Mind: Modern Email Marketing Compliance Nick Burrell, Co-Founder, CleverTouch Marketing Aug 22 2017 3:00 pm UTC 45 mins
    The General Data Protection Regulation (GDPR) is fast approaching and whilst there's lots of information about GDPR from an IT security perspective, marketers are still trying to understand the implications it will have on their marketing efforts from 25 May 2018 and beyond.

    As the modern email marketing landscape changes dramatically with the introduction of GDPR, this webinar explores the role of Marketing Automation in helping organisations stay GDPR compliant.
  • Stop Living in the Past: A New Approach to Application Security
    Stop Living in the Past: A New Approach to Application Security Joseph Feiman, Chief Innovation Officer, Veracode Aug 22 2017 3:00 pm UTC 30 mins
    Information security has not kept pace with the new reality of a software-driven world. Traditional defenses are proving inadequate in this environment. We’ll discuss how organizations should evolve their security strategies as users and applications become the risk focal point. Attend this session and learn about new approaches such as:

    • Work with the way developers work.
    • Cover not only the apps an organization develops internally, but also those it purchases or assembles from components.
    • Move beyond the software development lifecycle to the full software lifecycle, covering apps from inception through production.