Foundational Demand Generation Strategies

There are no shortcuts in the practice of turning prospects into engaged buyers who become loyal customers. However, there is one concept effective B2B marketers live by to accelerate the process of generating leads: relevance. Join this free, live webinar hosted by Katie Martell, and learn three ways demand gen pros are harnessing the power of relevance today, including: - Customer insight - Account-based programs - Personalization This webinar is brought to you in partnership with Evergage and presented as part of BrightTALK's Demand Generation Summit. About Katie Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, top 3 most influential B2B marketer on Twitter, and has been invited to speak at a variety of industry conferences. Katie has spent the last decade marketing in positions including CMO and co-founder of MarTech startup Cintell and Director of Buzz at NetProspex (a D&B company). www.katie-martell.com. About Evergage Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

February 16, 2017

 

Related Webinars

February 16, 2017 1:00pm EST

Customer expectations have changed. Consumers demand a seamless and consistent digital experience with your brand throughout their customer journey, expecting…

February 16, 2017 12:00pm EST

An ongoing discussion within most revenue-driven businesses is how to align the sales and marketing teams, potentially the biggest opportunity…

February 16, 2017 6:00am EST

Demand generation is getting ever harder and more complicated across multiple channels, so what’s a business to do? In this…