Account-Based Marketing and the Era of Targeting

A crucial part of a successful ABM strategy is getting the right goals in place - and having these KPIs and reporting metrics properly aligned across sales and marketing. Two years after launching their initial programs, Invoca has recently rolled out version 2.0 of their ABM strategy, incorporating new reporting structures, updated strategic frameworks, and key lessons learned along the way.

February 21, 2018

 

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