Marketing Disruption in the Internet of Things

All things around us are coming to life with sensors and Internet connectivity. As a result there is the opportunity in this new world to create disruptive innovations to enhance your customer value. Plenty of questions arise as a result. Where do you create value and how can you make technology the enabler of your connected customers journey? What role does data play and help autonomous machines make decisions to change our lives, industries and future. How can you tap into this to build customer intimacy and understand customer intent to serve them better? Sudha Jamthe is a technology futurist, CEO of IoT Disruptions, an instructor at Stanford Continuing Studies and author of "IoT Business Primer Book" and "IoT Disruption 2020." She is a thought leader in IoT space, focusing on guiding companies with innovation to adopt IoT and to build ecosystems for Digital Business Transformations. She shares her research on IoT with her weekly "The IoT Show" on YouTube. Sudha serves on the advisory board of Blockchain university and Barcelona Technology School.

April 6, 2016

 

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