Foundational Demand Generation Strategies

Customer expectations have changed. Consumers demand a seamless and consistent digital experience with your brand throughout their customer journey, expecting the right information—whenever and wherever they need it—in the language they prefer, on the devices of their choosing. Period. B2B buyers also increasingly demand and expect an omnichannel experience, with easy, self-service access to the technical content they need to make a purchasing decision. Those interactions are valuable opportunities to increase engagement with your customers and prospects. They drive up lead conversions and increase overall customer satisfaction. Join Scott Abel, The Content Wrangler, for a one-hour discussion with digital industry enthusiast, Kevin Nichols; content delivery guru Joe Gelb; and business content strategist Ira Gluck. We'll discuss the importance of an omnichannel customer journey, the essential role of product content delivery, and the unified content strategy which enables that consistent content and customer experience. You’ll learn why omnichannel customers are more valuable, more loyal, and better satisfied than their single-channel content-consuming counterparts. And, you’ll find out what technologies are required to provide exceptional digital customer experiences with content. The panelists will demystify omnichannel gobbledygook, discuss the pros and cons of omnichannel delivery, and take questions from the audience.

February 16, 2017

 

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