Foundational Demand Generation Strategies

Are you keeping your community engaged throughout the buyer journey? If not, you're missing a crucial opportunity to influence buying decisions. BrightTALK recently surveyed 650+ B2B buyers to learn what decision makers look for and value before a purchase. We discovered: - Which content formats provide more value than others - Which buyers are more inclined to share content and collaborate with peers - Which sources of information buyers value most before a purchase To learn more about the survey results and how you can leverage them to effectively cater to your prospective buyers, join this live webinar with Melanie Turek, VP and Fellow at Frost & Sullivan, and Taylor Freitas, Content Marketer at BrightTALK.

February 14, 2017


Related Webinars

February 16, 2017 1:00pm EST

Customer expectations have changed. Consumers demand a seamless and consistent digital experience with your brand throughout their customer journey, expecting…

February 16, 2017 12:00pm EST

An ongoing discussion within most revenue-driven businesses is how to align the sales and marketing teams, potentially the biggest opportunity…

February 16, 2017 11:00am EST

There are no shortcuts in the practice of turning prospects into engaged buyers who become loyal customers. However, there is…