Foundational Demand Generation Strategies

Even if your audience is head-over-heels for your content, it doesn't mean they'll convert to a marketing qualified lead. If you're looking for new ways to reach your demand generation goals in 2017, you won't want to miss this session by Shannon Dougall, VP of Marketing at Uberflip. You will learn: - How to optimize your content to attract and convert the right people - When and how to gate content without turning your audience off - How to analyze your existing campaigns and dump the ones that aren't driving results

February 14, 2017


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