Marketing Intelligence and Analytics

According to recent research, organizations who optimize their digital experiences with personalization see a 19% increase in conversions. Register for this webinar to discover how you can increase conversions by delivering more tailored, contextual experiences. Key takeaways include: · Which data you can and should collect to better understand customer intent · How to overcome organizational barriers preventing getting started with personalization · What other organizations are winning more conversions by personalizing their experience for customers Register today and also receive a new Personalization Toolkit, filled with resources to help you deliver contextual, relevant experiences that boost conversion rates. Lars Birkholm Petersen is the VP of Business Optimization at Sitecore and co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Lars has many years’ experience with strategy, marketing, digital analytics and optimization. He has consulted with hundreds of organizations to improve their use of technology in connecting with their customers. Today Lars heads the Sitecore Business Optimization Services (SBOS) global team of consultants. Through SBOS, Lars helps Sitecore customers and partners with their transformation from marketing with a brand-centric, static web presence to marketing with a personalized, contextual, omnichannel digital platform that creates great customer experiences and builds loyal customers.

April 5, 2017


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