RampUp Virtual Summit

Multi-Touch Attribution Across Facebook, Digital and Beyond

October 12, 2017

 

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October 12, 2017 5:00pm EDT

In this session, LiveRamp’s VP of Customer Success, Allison Metcalfe will interview Michelle Mader, Senior Manager of Digital Media at…

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Marketing Incrementality: Climbing the Everest of Optimization

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Evolving Your Marketing Metrics: Moving to CLTV and Business Outcomes