Foundational Demand Generation Strategies

No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale. In this presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including: •Developing an SEO strategy •SEO success: Two customers case studies •A look under the hood; Google’s algorithm is getting smarter and smarter •It’s a mobile world: AMP and the importance of mobile-friendly websites •Outrank your competition with these easy-to-implement SEO strategies Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.

February 14, 2017

 

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