Account-Based Marketing and the Era of Targeting

As marketers are being asked to increase their contribution to bookings and revenue, account-based marketing is being used as a strategy to improve conversions and reduce the sales cycle. That said, ABM is only as good as the quality of the underlying data in your database and performance varies substantially depending your approach to execution.

June 14, 2017

Comments 3

  1. This is fantastic. As I can’t stay the full 45 minutes, is there a recording of this session and how do I get to the recorded event.

    Also, is there the presentation like those downloads under the live session that I can download?

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