Experience Business Virtual Forum

Join this session and learn how to; Improve the customer experience and win trust; Optimize advertising effectiveness through improved analytics, targeting, and personalization across a multitude of channels; Balance personalized experiences with GDPR, security and privacy; Ensure brand safety and prevent ad fraud; Apply best practices for cross-channel media measurement, including advanced TV. Presented by Lauren Fisher (eMarketer) & Jared Levitt (Adobe)


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