The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?
Brent Boswell (TechTarget), Ben Bulpett (Algolia) and John Rogers (Punter Southall Group)
Perception acts as a lens through which we view reality. Our perceptions influence how we focus on, process, remember, interpret, understand, synthesize, decide about, and act on reality. In doing so, our tendency is to assume that how we perceive reality is an accurate representation of what reality truly is. From April through July 2022,…