Making Sense of the APAC Media and Data Landscape

Presented by

Del Robles, Just Global, Marcelo Loustau, MOI Global, Amadeus Guerrero-Pou, TechTarget, and Jon Panker, TechTarget

About this talk

These days there's no shortage of suppliers promising to build your brand, generate pipeline and alert you to the accounts who are in market for your solutions. But not all providers are created equal. In this panel discussion, we’ll arm B2B tech marketing and sales professions with an understanding of the landscape of potential partners across Asia Pacific. By attending this interactive discussion, you’ll learn, - The tactics commonly taken to derive intent for your offerings - How different types of providers generate leads for you - Ways to create local content that meets the information needs of buyers in region - Whether low cost always equates to low quality - The questions you should ask to ensure you’re evaluating potential partners properly Panelists include: - Del Robles, Director, Media and Digital Activation, Just Global (Singapore) - Marcelo Loustau, VP, Growth Marketing and Demand, APAC, MOI-Global (Singapore) - Amadeus Guerrero-Pou, VP of APAC Sales, TechTarget (Sydney) - Jon Panker, Managing Director APAC, TechTarget (Sydney)
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