Data Strategy Blueprint Series: Data Quality & Integration

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Presented by

Jeremy Levin, Channel Manager, Dun & Bradstreet | Jim Hopkins, Senior Manager Product Marketing, Salesforce

About this talk

To fortify the foundation of your business so it can support future growth you need to make sure you have solid, high-quality data that strengthens the walls, connects power throughout the organization, and pipes in insights about your customers and prospects. Our Data Strategy Blueprint webinar series will help you design an intelligent plan to grow your business with data. Join Dun & Bradstreet and Salesforce Data.com for the first installment of the series on how best-in-class organizations manage data and integrate it into their CRM and sales and marketing processes. Learn best practices for: - Unifying data for a single, integrated view - Updating and cleaning data to assure it's trustworthy - Enriching data for enhanced profiles and hierarchies
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